Title: The Death of The Salesletter
Author: Michel Fortin
Year: 2007
Price: Free
Pages: 51
Format: PDF
Size: 302 KB
The Death of The Salesletter: Web 2.0 and Its Impact on the Future of Internet Copy. Also known as The Success Doctor, Michel Fortin is a very experienced copywriter and marketer. The Death of The Salesletter is a controversial look at Web 2.0 and how it’s affecting sales copy on the web. The author declared that this started out as a series of predictions and eventually became one of the most downloaded, most controversial and most talked about documents in the history of his career.
